INTEGRATED MARKETING

At Blackstone Vietnam, our exceptional team of marketing professionals and specialized experts are equipped to deliver seamless, strategic marketing and communication campaigns. We provide end-to-end management that aligns perfectly with your comprehensive business strategy, all while ensuring optimal budget utilization and maximum market value.

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Digital Marketing

One of the critical factors making Digital Marketing prevalent in the modern Real Estate industry is its high effectiveness coupled with low costs. In the Real Estate sector, Digital Marketing is strategically applied to create optimal leverage for targeting potential customers through a diverse range of digital channels. According to data published by Social Beat Client, there has been a significant increase in potential customers (at least 300%) through Real Estate Digital Marketing initiatives across digital platforms. For high-value products, buyers are consistently focused on personalized experiences. In this context, Digital Marketing provides real estate projects and developers with powerful opportunities to deeply influence potential buyers through immersive, tailored experiences.

Strategy Development

Target Customer Persona, Content/Image Concepts, Budget Allocation, Digital Channels, Timeline…

Performance Measurement & Tracking

We utilize Google Data Studio and Google Analytics to generate comprehensive reports, conduct rigorous evaluations, and ensure absolute transparency in tracking Key Performance Indicators (KPIs).

Content Creation

Provide Visual Communication Design and Key Message that effectively support the objectives and overall strategy.

Campaign Setup & Optimization

Implementing and optimizing digital campaigns across platforms to maximize KPI performance.

Social Media in Real Estate

Over the past two decades, Social Media has emerged as a pivotal marketing channel within the real estate sector. With its massive user base, platforms such as Facebook, Instagram, TikTok, YouTube, LinkedIn, and Pinterest are now considered formidable “marketing powerhouses” that enable real estate enterprises to effectively and swiftly promote their brand and engage potential clients.
Leverage the power of Social Media Marketing Communication channels today with Blackstone Vietnam’s specialized Real Estate Social Media Services.

SERVICE CONTENT

Social Media Content Creation

Research and analyze customer personas, idea generation.
Develop strategies and produce compelling content.
Manage social media pages and publish posts.
Stay updated on the latest trends and algorithms for optimal campaign results.
Prepare reports, measure performance, and optimize effectiveness.
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Social Media Design

Create images, banners, videos, infographics, etc., tailored to each platform.
Provide creative concepts and eye-catching designs to meet business objectives.
Enhance brand recognition and attract user engagement.

BLACKSTONE

Booking PR – Advertising

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PR SOLUTION

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VOV TRAFFIC RADIO BOOKING

3

LED SCREEN ADVERTISING

4

PANOS & BILLBOARDS ADVERTISING

5

FRAME/LCD BUILDING ADVERTISING

Event Organization

For every real estate project, organizing a launch event is crucial – whether for apartments, residential complexes, townhouses, villas, shophouses, or grounds. These events help highlight and promote the product, while simultaneously conveying essential information to potential customers interested in the offering. These projects possess significant value, and the attendees represent the most promising potential customers. Consequently, a successful launch event provides developers with an opportunity to introduce their offerings, generate powerful media reach, and rapidly accelerate sales revenue.

1. Budget Planning

Budget is always a core element in event organization. For businesses and enterprises in the real estate sector, the expenditure for each event can be substantial. However, to ensure maximum effectiveness, the budget must be constructed based on the following critical criteria:

Ensuring program quality and optimizing event effectiveness.
Meeting the company’s satisfaction while creating a positive impression on customers.
Building customer trust, establishing a foundation for long-term success.
Allocating the budget rationally, avoiding waste and unnecessary expenses.

Additionally, determining the event scale, venue, and timing for apartment or project launches is the key factor in developing an appropriate budget, ensuring efficiency and cost optimization.

2. Identification of the target audience and guest count

The primary goal of organizing a real estate or apartment launch event is to present your offerings to a large number of potential customers and persuade them to use your goods and services. The focus is on targeting potential customers who have a need to purchase and utilize the company’s products and services.

Guests are the ones who determine the success of the sales launch.

Thus, you need to have a clear plan for creating a guest list, sending invitations, and preparing for their reception in a thoughtful and meticulous manner.

Avoid situations that could lead to negative impressions and damage the relationship with the event’s attendees.

3. Event Time and Venue

Event Timing

Weekend periods are typically the most optimal for ensuring maximum guest attendance. Hosting the event on Saturday morning or Sunday are generally the most suitable choices, providing convenient timing for potential customers.

Event Venue

Many companies and developers have model apartment display spaces. Utilizing these locations is often the most rational approach, allowing customers to gain the most specific insights and providing convenient support for the company’s personnel from start to finish. Alternatively, venues can include famous hotels, conference centers, or central locations that meet requirements for scale, convenience, and overall suitability.

4. Event Communication Planning

Marketing is crucial for enhancing brand visibility and reaching diverse customer segments. Robust communication efforts elevate the company’s image, drive brand development, and increase revenue. Moreover, strategic communication helps establish the enterprise’s market position, enabling broader recognition and wider popularity.

The launch event requires consistent communication across three key stages: pre-event, during-event, and post-event. Businesses should maximize both offline and online communication channels to achieve optimal results. Each communication channel possesses unique strengths, necessitating a strategic approach to effectively engage and interact with target customers.

Therefore, businesses must strategically coordinate and utilize these channels to effectively reach and interact with target customers.