Tiếng ViệtMarket research content
Market research empowers real estate investors with insights into market trends and competitor activities, enabling the development of effective strategies and creating a competitive edge for each project.
Regional potential assessment
Survey and evaluate the potential of specific areas.
Competitor and market capacity analysis
Analyze the competitive landscape and overall market capacity.
Cultural landscape research
Understand the cultural characteristics of different regions.
Consumer interest and property search behavior
Study customer interest levels and their real estate search behavior.
Real estate market research objective
- Consumer interest and property search behavior: Understand upcoming trends through key economic, political, cultural, and infrastructure factors.
- Assess competitors: Analyze SWOT characteristics of direct and indirect competitors, including product development, pricing strategies, sales & marketing plans, and business performance.
- Identify customer profiles: Define the most suitable and promising target customer segments for the project based on demographics and customer insights.
- Determine product strategy: Decide on property type, functional zoning, service development, and potential operating partners.
- Position the project brand: Build customer and investor trust through elements such as brand name, visual identity, lifestyle alignment, value propositions, and brand storytelling.
- Develop sales & marketing strategies to ensure commercial success: Plan effective sales phases, pricing strategies, product launch campaigns, customer outreach plans, and resource & financial planning.
MARKET RESEARCH CONTENT
PESTLE Analysis (Macro issues impacting the potential and challenges of a project):
- P – Political
- E – Economic
- S – Social
- T – Technological
- L – Legal
- E – Environmental
- Forecasting supply/demand within a 10km radius
- Predicting Price Fluctuations in Real Estate Products
- Analyzing Trends and Consumer Demand in the Real Estate Market
Detailed competitor analysis within a 10km Radius:
- Product concept characteristics
- SWOT Analysis: strengths, weaknesses, opportunities, threats Communication Strategy
- Communication Strategy
- Sales & Marketing segmentation, price increase roadmap
- Sales policies at different stages
- Project Sales Team
- Comprehensive Evaluation for Each Project
PROCESS
Market research
Assess the Current Status of the Project
Provide Guidance on Research Content
Sign the Market Research Service Agreement
Design Data Collection Forms
Conduct Data Collection
Analyze the data and prepare a comprehensive report